
Born and raised in the Netherlands, I grew up battling dry, sensitive skin and psoriasis. After moving to the U.S., finding products that didn’t irritate my skin became nearly impossible. Frustrated by the lack of safe options, we took a deep dive into the world of skincare ingredients—and what we discovered was alarming. Over 1,600 ingredients banned in Canada and the EU are still allowed in U.S. skincare products!
Fueled by love, frustration, and a mission to help others facing the same struggles, we decided to create our own skincare line — carefully handmade, thoughtfully formulated, and designed specifically for dry and sensitive skin. Every product is crafted with targeted solutions and safe, clean ingredients you can trust.


We hold a strong commitment to ingredient transparency because we genuinely care about You and Your well-being. Our products are thoughtfully formulated with your skin concerns in mind.
We hope you love using them as much as we love creating them.
With love,Hussain Ali & Rehana
This journey opened our eyes to a simple but powerful truth: true healing begins when you strip away the excess. That’s why we built our skincare philosophy around one core belief — reset your routine, rebuild your skin. By choosing fewer, safer, and more effective ingredients, we help your skin find its natural balance, strength, and vitality again.