Mission & Vision
Brand Mission
Our mission, embodied by its Phoenix logo, is a rebirth from the "ashes" of a society plagued by harmful chemicals and overconsumption. byRKP inspires a "Revolt!" against misleading marketing and unethical ingredients. Rebuild our society by only accepting what is good! Let’s start a new era with Rebirth like the Phoenix and start a Better Society, Better World, Together!
Brand Vision
We envision life-changing skincare with simple, effective, multi-purpose products. Prioritizing safe ingredients, the brand aims to give customers peace of mind, one product at a time.
Our Brand Pillars
REVOLT
Revolt against the Mainstream!
Refuse to settle for the low-quality ingredients used by corporate giants just to make a buck!
REBUILD
Rebuild a Better Society
By accepting only what is good we will demand excellence from everyone!
REBIRTH
Rebirth into a Better World
Finally we will enter a new world, a Better World!