Mission & Vision
Brand Mission
We are committed to making the world a better place and empowering people to use less, improve their skin, and save the earth, all in the pursuit of creating a Better Society, Better World. Just like the Phoenix rising from the ashes, we aspire to rise above the prevalent use of harmful synthetics and overconsumption in society. This lifestyle has dire consequences, such as oceans filled with plastic, the emergence of new diseases, global warming, and deforestation—all signs that our earth is unwell.
We inspire others to revolt against the mainstream and misleading marketing stories that suggest you need 30 different products just for your face. We stand against companies that use cheap, unethical, and harmful ingredients for profit. Together, let's rebuild our society by accepting only what is good. Join us in starting a new era of rebirth, like the Phoenix, and creating a Better Society, Better World, Together.
Brand Vision
Our brand envisions to offer customers peace of mind through skincare products free from "allowed" chemicals and harmful synthetics often found in brands falsely labeled as "natural." We strive to create a sense of safety for our customers when using our products. Our range of skincare solutions is not only safe for you but also for your baby and furbaby. We deeply understand the need for simple yet effective formulations that address their skincare concerns. By offering multi-purpose products, we aim to save valuable time in their skincare routines.
Central to our vision is a commitment to safeguarding our customers. We prioritize the use of safe ingredients, ensuring that our products not only deliver the desired results but also uphold the well-being of our customers.
We are dedicated to transforming lives by providing peace of mind, not just for our customers, but also for their loved ones—one soap at a time!
Our Brand Pillars
REVOLT
Revolt against the Mainstream!
Refuse to settle for the low-quality ingredients used by corporate giants just to make a buck!
REBUILD
Rebuild a Better Society
By accepting only what is good we will demand excellence from everyone!
REBIRTH
Rebirth into a Better World
Finally we will enter a new world, a Better World!